Coming up this Thursday 28th August, 7pm-8pm, Suspire will perform acoustic versions of two tracks handpicked from the band’s eagerly awaited forthcoming debut album (due for general release on 8th Sept.) on Sunny Govan Radio.
Having had their latest single, ‘On a Clear Day’, recently selected as the XFM Breakout Track, this will be the first live interview since release.
Perhaps somewhat controversially, the session on Thu 28th Aug. sees the first outing of unreleased album track, ‘Yes!’.
Suspire celebrate the launch of their album at Hard Rock Cafe (179 Buchanan St, Glasgow) on WED 3rd SEPT (8pm-10:30pm) – FREE ENTRY #LiveWednesdays Support from Sean Kennedy & Franklin.
Posted by Clare (@clare_suspire)
So, it seems Daniel Ek will be delighted with the UK Official Chart Company’s decision to include streams (as of 6th July) in the UK music charts. Why? Well, what better reason to have music on there… right? Indeed, for the bigger players (on major labels), this may well be a welcomed decision. However, for the smaller labels and independent music artists, there may need to be a change in strategy when considering the value of gaining a (higher) chart position versus that of gaining higher income per track or album sale.
Suspire’s debut album is due out in September… The plan was to leave only the teaser tracks available on Spotify as a shop window, in hope of driving sales of the album through digital music stores such as iTunes and Amazon – (the latter provides more revenue per download than on Spotify per stream). The decision to this was based on the following logic:
– Spotify is accessible and has a high number of users, so why not be visible to draw listeners in;
– Spotify offers Premium Account users an offline mode, enabling a similar storage (or even ownership) experience of the available tracks. Those with this type of account may be less likely to purchase the music – so let’s NOT put the full album on there.
Now, with the Official UK Charts Company’s decision to include streams, (not just on Spotify, of course) there is a decision to be made on the value of the stream counts in relation to charting.
Streaming makes music more accessible and, if you believe Daniel Ek (as reported in today’s BBC Newsbeat), it will lead to the sale of digital downloads or that of physical music products. However, I have yet to see sufficient evidence that supports this notion. Perhaps Daniel Ek should fund some research to show how Spotify streams do indeed lead to the purchase of the same tracks or albums streamed.